Arnold Zwicky's Blog

From Andrea K. Scott’s review “Parklife: Playing hide-and-seek at a sculpture show on the High Line” in the New Yorker of June 9th and 16th, about

Josh Kline’s brilliant “Skittles,” near the Standard hotel. An illuminated deli display case is stocked with rows of colorful drinks in ridiculous flavors — “Williamsburg,” “Big Data,” “Nightlife” — made from surprising ingredients. (“Condo” blends coconut water, HDMI cable, infant formula, turmeric, and yoga mats.) Think of “Skittles” as Duchamp’s “Bottle Rack,” updated for the age of aspirational marketing, when even a smoothie can be spun as a status symbol. The case is locked and the bottles are beyond reach, but you can press your nose to the glass.

The piece is a hoot.

(I plan to eventually post more on Scott’s review; this is just the bit on Kline, which is the conclusion of the review.)

A photo (not great quality) of the whole case:

(#1)

And two close-ups, so you can read the ingredients:

(#2)

(#3)

Web presence for conceptual artist Josh Kline here and here.

This entry was posted on June 11, 2014 at 1:04 pm and is filed under Art/lit/music/film, Language in advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.