Burger semiotics

In today’s Zippy, Griffy and Zippy contemplate Ruff’s Giant Burgers and its signs:


Of course, a real place, though now closed down.

On this site, “Giant Burger and a Pepsi”, on Ruff’s Giant Burgers in Kennewick WA:


On the closure, announced on 8/25/12:

Kennewick, Wash. — The Tri-Cities [Kennewick, Pasco, Richland — Walla Walla is the closest town you might have heard about] is losing a local fast-food icon this weekend.

Duane Ruff, who opened Ruff’s Giant Burgers on Clearwater Avenue in Kennewick in the late 1970s, will be opening his doors Sunday for the final time.

Gone will be the silhouettes of 1950s dancers decorating the exterior, the 45 rpm records on the interior walls and the giant cheeseburger/Pepsi cup statue sitting near the sidewalk.

Old customs die away.

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