(Underwear guys, but nothing shocking.) Yesterday’s Daily Jocks ad, for the company Modus Vivendi, with its inflated ad copy (“not just a product or just a brand, it reflects a lifestyle”) and a short caption of my own devising: (#1) Their name, Modus Vivendi, is their philosophy. From Latin, Modus Vivendi translates to lifestyle or … Continue reading My skivvies are my lifestyle