Coming past me every so often on tv, a commercial for the Car Gurus company, in which the pronunciation of the company name varies from a clear car gurus, [ˈkarˌguruz], with a secondary accent on the first syllable of gurus, to something like cargaroos, [ˈkargəruz], with this syllable unaccented and its vowel reduced to schwa … Continue reading Deacccenting
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