This week’s excellent potmanteau: Armachillo clothing from Duluth Trading Co.: ARMADILLO (for its tough protective scales) + CHILL (for cooling ability), with CHILL put iside ARMADILLO (ARMA – DILL – O), replacing the rhyming DILL. Pretty much immediately understandable, and entertaining as well:   (#1) (Note the graphic highlighting of the CHILL inside ARMADILLO.) The … Continue reading A fine commercial portmanteau