In the March 28 New Yorker, Alexandra Jacobs takes a romp in the world of shapewear (more staidly known as foundation garments), mostly for women: in the Annals of Retail, “Smooth Moves” (“How Sara Blakely rehabilitated the girdle”). A recurrent theme in the piece is the naming of these garments. It started with Blakely’s Footless … Continue reading Underwear linguistics: shapewear