Continuing the theme of standards of male beauty in advertising, I turn now to the American artist J. C. Leyendecker (hat tip to Arne Adolfsen on Facebook). Before the Marlboro Man, before the underwear gods, Leyendecker depicted many different styles of masculinity. From the Wikipedia entry (as it was this morning): Joseph Christian Leyendecker (March … Continue reading J. C. Leyendecker