In the NYT on the 12th, an obit, “Robert Taylor, Who Put Hand Soap in a Bottle, Dies at 77″ by John Schwartz:
Robert R. Taylor, a serial entrepreneur who popularized hand soap from a pump [Softsoap], gambling $12 million to prevent competitors from duplicating it, and fragrances like “Obsession,” which he advertised with artful eroticism, died on Aug. 29 in Newport Beach, Calif.
… Mr. Taylor built and sold 14 consumer products businesses during a long career, starting in 1964 with Village Bath Products, a company he founded with $3,000 to sell scented, hand-rolled soap balls through gift shops. Working initially out of his garage, he was soon selling more than 100 products through department stores.
It was serial entrepreneur that caught my eye. Easily understood, but new to me, I think. Not, however, new to the world.