Archive for the ‘Language in advertising’ Category

Hybrid dishes and foodmanteaus

July 15, 2014

From the 7/12/14 Economist, this feature: “Matches made in heaven—and hell: What do you get if you cross a waffle with a doughnut? It’s no joke”, beginning:

Not all marriages are happy, but Alex Hernandez thinks that the union of a waffle and a doughnut will be. The owner of Waffles Café in Chicago starting selling what he calls “wonuts” in April. They are deep-fried waffles, topped with icing and multicoloured sprinkles (see photo). Daily sales went from 24 to 600 within two days.

Ah, the foodmanteau wonut. Referring to a hybrid food:

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Today’s phallicity find

July 10, 2014

Seen on the streets of Palo Alto this afternoon, a van with this logo on the side:

The company’s slogan is

To Pour is Human, to Spritz, Divine

From the company website:

Since 1983 the Seltzer Sisters have bottled and delivered old-fashioned seltzer to devotees in the Bay Area. We’re one of a handful of tiny companies devoted to old-fashioned service and the environmentally sound use of refillable bottles.

Spritz me, baby.

More holidays and anniversaries

July 4, 2014

Here in the U.S., it’s July 4th: Independence Day. So yesterday was, I suppose, Independence Eve. The 2nd was a notable anniversary, of the signing of the (U.S.) Civil Rights Act (of 1964, so that’s a 50th anniversary). And the 1st was Canada Day, to the north of us.

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Name that product

June 29, 2014

Recent bulletins from the world of commerce: cricket chips, bed-hair mousse.

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Sunday jottings

June 22, 2014

Four items from the front matter in today’s New York Times Magazine: the compound poolside memoirs; the euphemism go to Spain; the term binky ‘pacifier'; and citronella for warding off mosquitoes.

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On the foodmanteau front

June 20, 2014

Now from Taco Bell, a hybrid food with a hybrid (portmanteau) name. You can critique the food — a double-Mexican combo, of quesadilla and burrito — or the name (Quesarito, which strikes me as reasonably euphonious, unlike cronut or Flatizza), or both. (Links to foodmanteau postings, up to mid-2013, here.)

Not everyone has found the Quesarito tasty, however.

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Lateral flash thong

June 16, 2014

(Mostly, but not entirely, about men’s underwear.)

On Facebook, a link passed on by Matthew Melmon  to a June 13th posting on the Metro (U.K.) website, “Amazing news! Now you too can own this delightful swimming ‘sock’ “, showing a lateral flash thong on the ITV2 reality tv show TOWIE (The Only Way Is Essex):

(#1)

A remarkable garment indeed: how does it stay up? And who wears something like this in public (outside of outrageous precincts like TOWIE)?

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DILF days

June 13, 2014

(Warning: Very high (gay) sexual content in the text of this posting. Pass on if you are under 18 or if such content doesn’t suit you.)

Father’s (or Fathers or Fathers’) Day is about to be upon us, so of course purveyors of porn are offering dad-oriented films. Well, daddy-oriented films, daddy-boy relationships being a gay specialty, in real life and even more in the fantasy world of Gayland, where DILFs abound.

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Josh Kline

June 11, 2014

From Andrea K. Scott’s review “Parklife: Playing hide-and-seek at a sculpture show on the High Line” in the New Yorker of June 9th and 16th, about

Josh Kline’s brilliant “Skittles,” near the Standard hotel. An illuminated deli display case is stocked with rows of colorful drinks in ridiculous flavors — “Williamsburg,” “Big Data,” “Nightlife” — made from surprising ingredients. (“Condo” blends coconut water, HDMI cable, infant formula, turmeric, and yoga mats.) Think of “Skittles” as Duchamp’s “Bottle Rack,” updated for the age of aspirational marketing, when even a smoothie can be spun as a status symbol. The case is locked and the bottles are beyond reach, but you can press your nose to the glass.

The piece is a hoot.

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Four for the fourth

June 5, 2014

My morning mail on Wednesday the 4th brought me six suitable cartoons for this blog. Two I have already posted about: a Doonesbury with Duke hallucinating a lizard; and a Bizarro with a diner asking for eggs without any sense of style. The others: a One Big Happy on the attractions of “diet” versions of foods; a Zits on hearing and listening; a Zippy with (among other things) more better; and a Mother Goose and Grimm with a symbolic ambiguity.

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