In television commercials that recently came past me: yummify (and more) in a 5-hour ENERGY commercial; and waffulicious in an IHOP commercial.
Archive for the ‘Language in advertising’ Category
(Warning: This posting discusses gay sex in very plain terms and has images that are right on the X line — between X-rated and nominally for general consumption — but in recompense, there is some actual lexical discussion. Use your judgment.)
On AZBlogX, a piece “Blowout and sleaze” on two pieces of e-mail:
In my mailbox in recent days, a sale bulletin (“Labor Day Inventory Blowout”) for Falcon / Raging Stallion (today is Labor Day in the US) and an ad for a recent Channel 1 Releasing feature Sucked Off in Weird Places featuring Jason Phoenix and a very sleazy Johnny Hazzard. The images and the texts are both intensely oral.
Cropped versions of the images, right on the X line:
Ok, no question about what’s going on in these images, but here you see no acual naughty bits. Note blowout in the title of #1, and in #2, the normally well-groomed Johnny Hazzard (though presenting himself as working class) with sweaty face and greasy hair — definite sleaze. So some words about these two lexical items, then a few about the over-the-top rhetoric of the (advertising) sex for #2.
It originally came to me through Chris Hansen on Facebook, in this remarkable two-part image:
along with this story (by “Happy Gilmore”) from August 12th, reporting:
Welsh Fried Chicken Brand Defends Logo: Food Company defends its controversial new logo after customers complain about its phallic and unusual design reports Walesonline.co.uk
The owner of the Dirty Bird Brand has stated that the logo was just a unique way to change the “B” and the “D” look like a small rooster.
… The food company has also started using posters that state ” Touch My Thigh” and “Touch My Breasts” … Although, Dirty Bird owner Neil Young has backed his statements that these were not meant to be obscene.
Dirty Bird let http://www.metro.co.uk know that the images were in no way meant to upset their customers … They wanted a fun way to portray a rooster. That’s all.
Those in doubt should check out the artists tumblr page – Mark James
From the 7/12/14 Economist, this feature: “Matches made in heaven—and hell: What do you get if you cross a waffle with a doughnut? It’s no joke”, beginning:
Not all marriages are happy, but Alex Hernandez thinks that the union of a waffle and a doughnut will be. The owner of Waffles Café in Chicago starting selling what he calls “wonuts” in April. They are deep-fried waffles, topped with icing and multicoloured sprinkles (see photo). Daily sales went from 24 to 600 within two days.
Ah, the foodmanteau wonut. Referring to a hybrid food:
Seen on the streets of Palo Alto this afternoon, a van with this logo on the side:
The company’s slogan is
To Pour is Human, to Spritz, Divine
From the company website:
Since 1983 the Seltzer Sisters have bottled and delivered old-fashioned seltzer to devotees in the Bay Area. We’re one of a handful of tiny companies devoted to old-fashioned service and the environmentally sound use of refillable bottles.
Spritz me, baby.
Here in the U.S., it’s July 4th: Independence Day. So yesterday was, I suppose, Independence Eve. The 2nd was a notable anniversary, of the signing of the (U.S.) Civil Rights Act (of 1964, so that’s a 50th anniversary). And the 1st was Canada Day, to the north of us.
Recent bulletins from the world of commerce: cricket chips, bed-hair mousse.
Four items from the front matter in today’s New York Times Magazine: the compound poolside memoirs; the euphemism go to Spain; the term binky ‘pacifier'; and citronella for warding off mosquitoes.
Now from Taco Bell, a hybrid food with a hybrid (portmanteau) name. You can critique the food — a double-Mexican combo, of quesadilla and burrito — or the name (Quesarito, which strikes me as reasonably euphonious, unlike cronut or Flatizza), or both. (Links to foodmanteau postings, up to mid-2013, here.)
Not everyone has found the Quesarito tasty, however.
(Mostly, but not entirely, about men’s underwear.)
On Facebook, a link passed on by Matthew Melmon to a June 13th posting on the Metro (U.K.) website, “Amazing news! Now you too can own this delightful swimming ‘sock’ “, showing a lateral flash thong on the ITV2 reality tv show TOWIE (The Only Way Is Essex):
A remarkable garment indeed: how does it stay up? And who wears something like this in public (outside of outrageous precincts like TOWIE)?