Archive for the ‘Language in advertising’ Category

Dingburg names

July 31, 2015

Today’s Zippy, with two sets of names to savor:

(#1)

First, there are the preposterous Dingburger names: Flexo Sodafiber, Glassine Bookpaper, Flemish Spindleplunger. Then there are the products, their mascots, and their names. Commerce and pop culture.

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Protecting fictional brand names

July 19, 2015

It’s all about Duff Beer, on The Simpsons:

(#1)

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Late summer porn sales

July 18, 2015

(Mostly about gay porn and advertising for it, but there’s some language stuff in there.)

We’re into the latter part of the summer season, and there aren’t many occasions to celebrate in the US, now that Independence Day and gay pride days are past and Labor Day is about six weeks in the future. That presents a challenge for gay porn studios, who like to have holidays to hang sales on. Two of them —  C1R {Channel 1 Releasing) and TitanMen — have taken the challenge, with rather different approaches.

C1R wasn’t inventive; they just declared a “summer splash sale” and offered up chunks of their inventory, plus a new flick, It All Cums Down to Cock (cramming cum, the down of go down on, and cock into a six-word title). The material in their ad, reproduced in an AZBlogX posting (note: visually and verbally X-rated), is undistinguished except for a steamy shot from the new flick (with slim twink Devin Dixon admiring hunk Jason Phoenix’s penis).

But TitanMen went for playful cleverness, with a “Christmas in July” ad campaign (details on AZBlogX).

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An ebook

June 28, 2015

A cute pun and, with it, a use of the symbol @ in advertising:

A book in the shape of the letter E, not an electronic book (eBook, e-Book, e-book, ebook). Plus the attention-grabbing L@@K, now used on websites offering things for sale or rental (eBay especially, but also Craigslist, home rental sites, etc.).

(The image came to me from Michael Palmer, who got it on Steven Gatke’s Facebook page. I couldn’t trace it back from there — but Gatke has lots of stuff about books and bookbinding.)

Annals of advertising and poor taste

June 25, 2015

A recent tv ad for the candy Skittles lies, for me, somewhere between absurdly silliy and just plain creepy. The premise is that there’s an epidemic of Skittles pox, which manifests itself in an outbreak of Skittles on the face. The unlikely ad copy:

Warning signs of a Skittles pox outbreak include Rainbow colors, increased dating prospects and loud “Mmmm” sounds from the afflicted. Contract the Rainbow. Taste the Rainbow.

The equivalent of a pustule in this infection is an individual Skittle — entirely edible, hence the enhanced dating prospects and the appreciative noises (and, for me, the creepiness).

Oh yes, it’s contagious.

(Earlier on Skittles, its “Share the rainbow … Taste the rainbow” campaign, and rainbow food composed of the candies, in this posting.)

A still from one ad:

and the video:

Annals of advertising: patriotism, sex, and overwhelming mouthfuls of food

June 9, 2015

It burst recently (with actual fireworks) onto the American fast-food scene: the Most American Thickburger from Carl’s Jr. / Hardees:

This clip doesn’t include the final tag, “Because America, that’s why” (with the recently popular because NP construction). But the entertaining businessday (NZ) story about the ad does.

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Naming that company

May 28, 2015

Here’s a clip of an ad for the Wealthfront firm, with two friends playing with possible names for a company they’re thinking of creating.

Text from Wealthfront:

A man and his friend are knitting together and discussing Wealthfront’s automated investment services. Because Wealthfront has such low fees and minimums, they’ll have enough money to buy all kinds of yarn, or even open that yarn shop. But what to call it? The Yarn Barn, Knit Wit, Knitty Knitty Bang Bang or Knit Happens? Visit wealthfront.com and you too can decide what to do with all your savings.

All very playful.

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But wait!

May 23, 2015

(This would be an occasion to announce that an inventory of Mother Goose and Grimm postings, on Language Log and this blog, is now available as a Page “MGG cartoons” on this blog.)

Today’s Mother Goose and Grimm:

Grimmy is lured by the tv commercials. From my “Pitchmen” posting of 2009:

The Atlantic City “boardwalk product pitch” plays a big role in the development of the television infomercial, from its beginnings with Ed Valenti and his business partner (Ginsu knives, “But wait! There’s more!”, and “Call now!”, among other things)

Hatch NM

May 10, 2015

Today’s Zippy takes us to Hatch NM, which is famous for two things: green chiles and giant fiberglass figures:

(#1)

The two are packaged together in this remarkable artifact:

(#2)

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Flavor combos

May 9, 2015

Sonic Drive-Ins are currently advertising Master Blast flavor combos in a “Blast Scout” commercial featuring three of its ice cream plus mix-in desserts:

Waffleberry Brownie. Strawberry Pucker Pie. Banana-Bo-Bana Crumble.

The last has a bit of well-known word play.

(These have more inventive names than the flavors officially introduced to their menu recently: Triple Chocolate, Turtle Pecan, Pineapple Upside Down, Banana Split, Caramel Brownie, Cookie Dough. But then customers are free to create their own combos using the many mix-ins available.)

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