Archive for the ‘Language in advertising’ Category

The Super Bowl looms

February 6, 2016

(There’s linguistic content here, but also considerable discussion of men’s bodies and man-man sexual acts, so this is not for kids or the sexually modest. For the rest of you, the man-man stuff includes some pretty extreme practices — not illustrated, but nevertheless described, and some will find this material distressing, though there’s not a whole lot of it. Just a warning.)

On Super Bowl 50, a gay gangbang, language play in porn, and the careening career of gay pornstar Dayton O’Connor, all of this inspired by an ad today under the header “C1R Locker Room Super Bowl Pass”, with two stills from the Channel 1 Releasing gay porn flick Gridiron Gang Bang: a locker room scene and a rear shot of Dylan O’Connor in football gear. The logo for the game:


And DO on display:



Head scratcher

January 13, 2016

(No sexually problematic content, but not much language either.)

Today’s Daily Jocks ad, this time for Diesel underwear. With a caption added by me:

Tony came to in an empty featureless
Cell, all in grey, with no door he could find,
Wearing only his new Diesel “Under Denim” Trunk in
Dusty Blue, with its hot contour pouch to show off
His stuff – Where was he? How did he get here?
What would happen to him? And what was in that
Drink that Hunky Dude bought for him?


An eruption of bromanteaus

January 13, 2016

Just when you thought that the ship of bromanteaus and other brocabulary (involving the (North American) slang term bro ‘brother, buddy’, used especially as an address term) had long ago sailed into oblivion, Geico comes along with a recent ad campaign that erupts with goofy brocabulary.

It’s the “gym commercial” for Geico insurance, showing two buddies working out with weights at a gym (one of them bulking up considerably in the process). For fans of shirtlessness, here’s a still from the commercial:

You can watch the whole thing on YouTube here.


Get Sporty

January 10, 2016

(Underwear, men’s bodies, and gay sex, though nothing hard-core, and there will be some material on language. Use your judgment.)

Yesterday’s ad from Daily Jocks, with a racy caption of my own devising:


Sporty is solid working-class
South Boston, accent and all,
Quit high school to
Work construction, realized
Petty crime could be more
Profitable if you had a solid
Gang behind you, got approached by a
Needy fag for sex, discovered he liked
That work too and made a sideline as
Rough trade, looking and acting
Dangerous, slapping johns
Around, treating them like
Shit, but reliably never actually
Hurting them, so now he has a solid
Roster of johns paying good money to
Get Sporty.


I love my Jack Adams

December 2, 2015

The most recent Daily Jocks ad, with a darkly brooding model in Jack Adams  briefs who’s performing the first step in a cock-tease show, pulling down one side of those briefs, hinting that he might be willing to give us more:


I love my Jack Adams

When Adam delved
Into his briefs,
Seeking his identity,
He named himself —
For his belovèd

In its ads, the underwear firm Jack Adams (JA) — it specializes in jockstraps, but offers a full range of styles — focuses on masculinity, with an unmistakable homoerotic subtext, though its statements are tamer, emphasizing athleticism and stylishness, as here:

Jack Adams – Defined By The Man Who Wears It: Founded in 2010, Jack Adams is an underwear and activewear brand that’s defined by the man who wears it. We appeal to the athletic man with a masculine style – and a strong sense of style at that. We are one of the few brands that clearly acknowledge the confidence that can come from a fashionable, maybe even sexy pair of underwear. That’s why the quintessential Jack Adams man is self-assured, comfortable in his own skin, and even more comfortable in Jack Adams style.

The firm’s name conjures up (no doubt intentionally) a huge assortment of associations, masculine and sexual, with Jack, jack, and Adam.

JA uses a wide range of model types (though they’re all in fantastic shape), with a variety of presentations of themselves. The guy above falls pretty far out on the male-hustler end of the scale.



November 23, 2015

A couple of weeks ago I posted about the product ExtenZe,

a herbal nutritional supplement claiming to promote “natural male enhancement”, a euphemism for penis enlargement. Additionally, television commercials and advertisements claim an “improved” or “arousing” sexual experience [longer, stronger, harder erections]. (from Wikipedia)

Now another product has come along and is advertising heavily on cable tv, especially at night. Unlike ExtenZe, which contains small anounts of virtually every substance believed (in some tradition or another) to be of some efficacy in enlarging the penis or improving sexual performance, Nugenix has a small ingredients list, which includes one herb, fenugreek seed, that is not in ExtenZe.



November 8, 2015

(It’s going to be penis penis penis in this posting. But fairly decorously, and with some discussion of names, plants, and medicine.)

Every so often there’s an outbreak of ExtenZe commercials on late-night cable television. Well, the same commercial, over and over again. The current ad features former Dallas Cowboys head coach Jimmy Johnson, who became the official spokesman for ExtenZe in 2010:

Here’s comic Jim Gaffigan riffing on this commercial:

Note Gaffigan’s playing on Jimmy Johnson‘s name as a possible factor in his choice as spokesman; Gaffigan mentions (former Chicago Bears linebacker) Dick Butkus as an alternative. I suppose it’s too bad that actor Peter O’Toole is no longer available. (In a while I’ll consider Willy / Willie candidates.)

But first some ExtenZe background.


Clean underwear

November 6, 2015

A recent tv commercial ‘Clean Underwear’ for Charmin Ultra Soft toilet paper, featuring the four Charmin bears and their mother, skirts direct mention of feces stains on underwear (colloquially referred to euphemistically as skidmarks), while including a very slightly concrealed allusion to skids. A performance that some viewers found funny-cute and others found offensive. By going to this site, you can access a video of the commercial that loops through the thing again and again, until you shut it off.


Breasts and bras

November 3, 2015

In the November Harper’s Magazine, a fine piece by Sallie Tisdale, “Miracles and Wonders: One woman’s search for a perfect bra”, touching on almost everything bra-related. Here I’ll look at four things: variation in breasts; bras compared to jockstraps; the aura of sex that suffuses the world of bras; and Tisdale’s wardobe of bras. Along the way: analogies between female breasts and male genitals, and in line with that, analogies between bras and male underwear containing the genitals (briefs, jockstraps, etc.).

Illustration in Harper’s by Katherine Streeter:


Pop-Tart blasphemy

October 27, 2015

This Pop-Tart commercial for their new Peanut Butter & Jelly line went past me this morning:

Well, I heard the peanut of peanut butter as penis, but that’s no surprise for someone of my inclinations. I noted it, to add to my file of mishearings, but decided not to post about it; I don’t post about each instance separately. But then along came the One Million Moms and their campaign to try to force Kellogg’s to withdraw the ad, or at least edit one line they found offensive because of its “foul language”. From their 10/15 posting, “Contact Kellogg’s Concerning ‘Jam It’ Ad”:

“No! Ah, Jam It!” The advertisement could have ended with “No!” but Kellogg’s chose to include a phrase that sounded just like a curse word.

It took me a while to see that they were talking about the blasphemous profanity Damn it! / Dammit!, which for me is the mildest sort of strong language. But they’re really serious Christians, who feel that children need protection from blasphemy, or allusions to blasphemy, in the media (in expressions with words like Christ, God, damn, and hell in them — OMG!).



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