Archive for the ‘Idioms’ Category

L’eggo my Eggo!

May 8, 2015

Recently I’ve been noticing an apparent uptick in “L’eggo my Eggo!” commercials on tv, after a period in which the slogan appeared but was not the focus of Eggo ads. My impression turns out to have been accurate: a 10/27/14 article in Advertising Age. “‘L’Eggo My Eggo’ Tagline Makes Comeback” explained that the slogan had indeed been sidelined for some time but was revived as the centerpiece of the ad campaign last year. The slogan has a number of things going for it: it’s familiar (it’s been around since 1972); it rhymes; it has an attractively vernacular tone to it; and the conceit embodied in it — that Eggo waffles are so delicious that no one would be willing to share one — is entertainingly hyperbolic.

To consider: the history of the food; the history of the slogan; phonological and syntactic notes on the slogan.

(more…)

Annals of idiomaticity

May 2, 2015

In putting together material on one and only earlier today, I stumbled on another well-known target of peevers, one of the only. One and only is accused of being evilly pleonastic, one of the only of being “illogical”, indeed incomprehensible; its purported offense involves an instance of the Etymological Fallacy — only historically derives from one, so it cannot be used in reference to groups (as in one of the only people to object) — compounded by a willful refusal to recognize idiomaticity (while idioms, not being fully compositional semantically, are, essentially by definition, not fully “logical”).

(more…)

On the pleonasm watch

May 2, 2015

On WQXR (classical music in NYC), yesterday’s playlist included what was announced as:

Debussy’s one and only string quartet

The expression one and only looks pleonastic here; either Debussy’s one string quartet or Debussy’s only string quartet would have done, but one and only nails things down twice. Despite that, the expression is very common, and is treated as an idiom in some dictionaries.

(more…)

Mind the Gap

April 22, 2015

The title of a piece on “mindfulness” by Virginia Heffernan in the New York Times Magazine on the 19th. Well, that was the title in the print version, using a conventionalized expression for warning about a (specific) danger; in the on-line version, the title is the more straightforward (but alliterative) “The Muddied Meaning of ‘Mindfulness’”.

(more…)

Malaphors, aka idiom blends

April 10, 2015

From Elizabeth Daingerfield Zwicky, a link to a Malaphors site, featuring

Unintentional blended idioms and phrases – It’s the cream of the cake!

The site (managed by someone who identifies himself only as Davemalaphor) keeps a running inventory of “malaphors” — the term came to the site’s compiler from Douglas Hofstadter (1989), who got it from a 1976 newspaper article; Hofstadter also cites Gerald Cohen’s work on “syntactic blends” (generally, not specifically those involving idioms).

[Recent items on the Malaphor site: He’s a black horse in all of this (dark horse + black sheep); The client is one of those hard-moving targets (hard to hit + moving target); I’m going to give him a taste of my mind! (a piece of my mind + a taste of his own medicine).]

In a separate development, inspired by postings on “idiom blends” in Language Log starting in 2004, I’ve been keeping an inventory of my own. Again there’s an earlier history, going back to a 1997 Memory and Cognition article on “syntactic and semantic components of experimentally elicited idiom blends”, whose ultimate antecedent is a 1961 Language article by Dwight Bolinger on “syntactic blends” (which, however, doesn’t take up the special case of idiom blends).

(more…)

snit

April 6, 2015

This morning’s One Big Happy:

Once again, Ruthie copes with vocabulary she doesn’t know — in this case, the word snit in in a snit, where she has to figure out which of the many senses of the preposition in is at play here.

(more…)

Notes on malnegation

March 12, 2015

My posting of the 7th on miss not +Ving (as in I miss not getting the morning paper) has been getting a lot of views; at the moment, it’s #2 in number of views, behind only the long-standing top posting, on parts of the body. (Quite often, all the top ten postings in this regard have to do with sex or sexuality — but the “miss not” posting doesn’t.) At the same time, in looking at my files, I see an enormous number of postings on malnegation (or misnegation) — either overnegation (as apparently in this case) or undernegation (as apparently in could care less) — in Language Log and this blog (and also in some other linguablogs, for example Neal Whitman’s Literal-Minded blog), but no summary inventory of this material. It turns out that preparing such an inventory would be quite a substantial task, for a number of reasons, including one that became clear to me when I looked at Facebook comments on my “miss not” posting.

(more…)

“Hash Brown Built-In”

February 9, 2015

On Facebook, this photo:

(#1)

Jeff Shaumeyer wondered:

(1) Does “hashbrowns” really have a common singular form, and is this it?

(Bob Boutwell amplified on this, saying that “Hashbrown potatoes” is commonly used on menus, but he’d never seen “hashbrown” used as a singular noun.)

And Robert Coren asked:

(2) And what’s a “hash brown built-in”, anyway?

I’ll have answers, but there’s a good bit of background to get through.

(more…)

Weak heel

January 10, 2015

Passed on to me by Mike Pope, this cartoon with a complex pun:

The noun heel (the body part) and the verb heel — “(of a dog) follow closely behind its owner: these dogs are born with the instinctive urge to heel (NOAD2) — wrapped together with the idiom Achilles heel.

(more…)

No problem

December 31, 2014

Today’s Mother Goose and Grimm:

Mother Goose objects to (what she sees as) an innovation in politeness routines, seeing it as recent (and characteristic of kids) and especially associated with serving people. These criticisms has been leveled by many others.

(more…)


Follow

Get every new post delivered to your Inbox.

Join 855 other followers