Every so often I post on word play in science writing; journalists are given to spicing up stories that have heavy technical content by playful headlines or lead paragraphs, using puns, alliteration, rhyme, and playful allusions to familiar quotations or other formulaic language. A recent example from New Scientist (on the website on December 3rd, in print in the December 6th issue). The on-line title, which conveys the technical content:
Spotted: First quadruple star image produced by gravity
In print this was jazzed up to the more eye-catching:
Once, twice, thre, four times a supernova…
(with a bow to Lionel Richie and the Commodores).