Archive for the ‘Underwear’ Category

The revolution in men’s underwear

November 28, 2015

I start with yesterday’s Daily Jocks ad, with a Black Friday sale:


Knocked Down

They put him on a Black Friday
Half-off sale, he felt

(The briefs in the photo are apparently 2(X)IST Sweats Briefs, which are in the Daily Jocks sale in Earl Grey and Very Blue — normally $28 each, $14 on sale — but not in the vivid red shown above.)

Daily Jocks offers a number of lines of what have come to be called premium brands, emphasizing not just comfort but also style and sexiness, and in cost a step up from basic brands like Fruit of the Loom and Jockey. In fact, the world of men’s underwear has undergone a kind of revolution, from the days when 75% of men’s underwear purchases were made by women to the current scene, where only 25% are; men have become fashion-conscious and are shopping for themselves these days. Meanwhile, underwear modeling has gone from just a routine specialty in male modeling to a high-fashion specialty; men with good looks and hot bodies vie with one another for modeling jobs, and celebrities in sports and entertainment are courted by premium brands (for big bucks) to represent them in advertising.

Now the next stage: from premium brands to luxury brands. On to a wonderful piece by Guy Trebay in the NYT‘s Styles section on the 26th:  “As Personal as Luxury Gets: Men’s underwear goes premium, entering triple-figure territory” (head in print), “A Pair of Boxers for $400? Men’s Underwear Goes High-End “ (head on-line).


An underwear Thanksgiving

November 25, 2015

Today’s Daily Jocks ad, wishing us Happy Thanksgiving through a stud with a carefully sculptured body, wearing an Ibiza Brief in white, from Marcuse; and, as it turns out, offering gift boxes and gift vouchers “for a friend, partner, or even yourself!”


On to a model of sad countenance showing off these briefs:


He despaired of
Returning to Ibiza,
Having only these
Briefs to remind him of
Gay days in the sun.

He takes us to the Voucher Boys, Red and Yellow:


The boys are wearing Rugger Jr. shorts from BCNU, in navy blue (with red trim and red-themed socks) and grey (with yellow trim and yellow-themed socks).

They’d been teammates and
Lovers for six years now, but
Hung back from talking about
Kinks: did Red’s red mean
Fist-fucking and Yellow’s yellow mean
Piss, or were they just
Color preferences?

Notes below the fold.


Rushing Sugar

November 19, 2015

The latest ad from the Daily Jocks company, with a caption:


The head-scratcher

He didn’t know
Where he was or
How he got there;
Last he remembered,
He was rocking to
“El Bimbo” at the
Blue Oyster Bar, in his
Pink and blue jockstrap,
With a really
Who called him

Some notes:


PUMP! Boys and Trojans

November 9, 2015

(Not much about language here — mostly about men’s bodies and the projection of personas.)

Saturday’s ad from Daily Jocks, which led me to a rich collection of images from the PUMP! underwear firm. Four of them below the fold, and there are also notes.


The lost boy

They crafted his body,
Scupted his abs, his pecs, his
Delts, his quads, pumped up a
Killer package for him, but
Nobody taught him
How to box.


Clean underwear

November 6, 2015

A recent tv commercial ‘Clean Underwear’ for Charmin Ultra Soft toilet paper, featuring the four Charmin bears and their mother, skirts direct mention of feces stains on underwear (colloquially referred to euphemistically as skidmarks), while including a very slightly concrealed allusion to skids. A performance that some viewers found funny-cute and others found offensive. By going to this site, you can access a video of the commercial that loops through the thing again and again, until you shut it off.


On the cellblock, in the dugout, at an ambush

November 5, 2015

(The male body, man-man sex, and roles in sex. You have been warned.)

Yesterday’s Daily Jocks ad brings us some commanding presences:


Dominic in Dugout briefs


Mester in an Alpha harness

Dominic’s in control, and he
Knows what he wants you to
Do; submit to him. Or you can
Serve his brother
Mester; they’re both ready to
Take you.

We’re in the CellBlock 13 world of high masculinity, doms and subs, masters and slaves, and sexual fetishes.


Breasts and bras

November 3, 2015

In the November Harper’s Magazine, a fine piece by Sallie Tisdale, “Miracles and Wonders: One woman’s search for a perfect bra”, touching on almost everything bra-related. Here I’ll look at four things: variation in breasts; bras compared to jockstraps; the aura of sex that suffuses the world of bras; and Tisdale’s wardobe of bras. Along the way: analogies between female breasts and male genitals, and in line with that, analogies between bras and male underwear containing the genitals (briefs, jockstraps, etc.).

Illustration in Harper’s by Katherine Streeter:


The Halloween sale

October 31, 2015

Halloween playfulness, using the Daily Jocks ad for today:


Mark is all a-quiver
Over the sale — the
Troy quadruplets can be
Booked at half price; Mark
Wants Tom Troy so bad he
Lives in Tom’s
Signature hot
Pink superfaggy
Team8 Trunks.

The Troy boys: left to right, Ted, Tom, Todd, Tim:


I hear that they’re offering a further volume discount.

Mark is so much into the quads that he’s been developing his. See the legs in #1.

To the liquor of your laughter / And the lacquer of your limbs

October 29, 2015

Yesterday’s offering from Daily Jocks (with a caption; notes to follow):


At first it was spectral, ghostly,
Visible only in blue light, at an
Acute angle, scarcely a real
Body part.

Gus stroked it into
Life, gave it color, fun color, took it
From infracorporeal to
Ultracorporeal, crackling with
Energy at all frequencies.

Power in a pouch.


Depilation Row

October 23, 2015

Yesterday’s invitation-to-explore from Daily Jocks:


Kev, they said, short hair and facial
Scruff mean ‘butch’ to our faggot
Customers, that’s good; and a
Smooth, hairless body invites them to
Stroke it, so ditch the fur, dude, and
Bring them down to your
Treasure crotch.

So Kev suffered the pain of depilation, oiled himself lightly, and wore his skivvies down low, all to please the customers.

And now on “Depilation Row”, which will take us back to Palo Alto in the 60s.



Get every new post delivered to your Inbox.

Join 855 other followers