Today’s morning name was the family name Fletcher. Just that, to start with. It looks like an occupational name, like Baker, Brewer, Butcher, Carpenter, Farmer, or Hunter, but referring to an occupation that is now rare (Carter ‘comeone who transports goods by cart or wagon’, Cooper ‘barrel maker’, Cutler ‘knife maker’). And so it is. From NOAD2
a person who makes and sells arrows. ORIGIN Middle English: from Old French flechier, from fleche ‘arrow.’
An enormous number of people have the family name Fletcher; I’ll look at two here, one real (the actress Louise Fletcher) and one fictional (the investigative reporter Irwin M. Fletcher, known as Fletch). But first, the adaptation of the family name to a personal name, as in Fletcher Christian.