Archive for the ‘Clothing’ Category

The revolution in men’s underwear

November 28, 2015

I start with yesterday’s Daily Jocks ad, with a Black Friday sale:


Knocked Down

They put him on a Black Friday
Half-off sale, he felt

(The briefs in the photo are apparently 2(X)IST Sweats Briefs, which are in the Daily Jocks sale in Earl Grey and Very Blue — normally $28 each, $14 on sale — but not in the vivid red shown above.)

Daily Jocks offers a number of lines of what have come to be called premium brands, emphasizing not just comfort but also style and sexiness, and in cost a step up from basic brands like Fruit of the Loom and Jockey. In fact, the world of men’s underwear has undergone a kind of revolution, from the days when 75% of men’s underwear purchases were made by women to the current scene, where only 25% are; men have become fashion-conscious and are shopping for themselves these days. Meanwhile, underwear modeling has gone from just a routine specialty in male modeling to a high-fashion specialty; men with good looks and hot bodies vie with one another for modeling jobs, and celebrities in sports and entertainment are courted by premium brands (for big bucks) to represent them in advertising.

Now the next stage: from premium brands to luxury brands. On to a wonderful piece by Guy Trebay in the NYT‘s Styles section on the 26th:  “As Personal as Luxury Gets: Men’s underwear goes premium, entering triple-figure territory” (head in print), “A Pair of Boxers for $400? Men’s Underwear Goes High-End “ (head on-line).


An underwear Thanksgiving

November 25, 2015

Today’s Daily Jocks ad, wishing us Happy Thanksgiving through a stud with a carefully sculptured body, wearing an Ibiza Brief in white, from Marcuse; and, as it turns out, offering gift boxes and gift vouchers “for a friend, partner, or even yourself!”


On to a model of sad countenance showing off these briefs:


He despaired of
Returning to Ibiza,
Having only these
Briefs to remind him of
Gay days in the sun.

He takes us to the Voucher Boys, Red and Yellow:


The boys are wearing Rugger Jr. shorts from BCNU, in navy blue (with red trim and red-themed socks) and grey (with yellow trim and yellow-themed socks).

They’d been teammates and
Lovers for six years now, but
Hung back from talking about
Kinks: did Red’s red mean
Fist-fucking and Yellow’s yellow mean
Piss, or were they just
Color preferences?

Notes below the fold.


Rushing Sugar

November 19, 2015

The latest ad from the Daily Jocks company, with a caption:


The head-scratcher

He didn’t know
Where he was or
How he got there;
Last he remembered,
He was rocking to
“El Bimbo” at the
Blue Oyster Bar, in his
Pink and blue jockstrap,
With a really
Who called him

Some notes:


Novelty ties

November 17, 2015

On the penguin watch.

On the front page of yesterday’s NYT, a color-splash of an ad for Salvatore Ferragamo ties, one of which clearly had litte penguins on it. Ferragamo novelty ties, 100% silk, selling for $190 each (fashion doesn’t come cheap) from Ferragamo, somewhat less at fine men’s clothing stores. The fish and penguin tie, in a thumbnail:



Les Danseurs

November 15, 2015

(Another posting about the male body, but with some fine photography.)

From the site on the 11th, a piece by Jonathan Shia, “Matthew Brookes’ Ballet Dancers”. Highlights:

Flip through the pages of Les Danseurs, the photographer Matthew Brookes’ new book devoted to the male dancers of the Paris Opéra Ballet, and you might take him for a lifelong fan of the artform. The intimate black-and-white photos offer a personal and powerful look at their bodies, shaped by lifetimes devoted to dance, combining both grace and power as the best performers do. But Brookes, a frequent contributor to various Vogues, Interview, and Vanity Fair who has also lensed campaigns for Giorgio Armani, Cartier, Burberry, and Berluti, says he knew nothing about dance before being introduced to one of the dancers through a casting director he was working with, a chance encounter that eventually blossomed into this monograph.

… The photographs, shot in a clean studio against a rough cloth backdrop, are guided by an abstract and almost sculptural sense of form. There are no arabesques or pirouettes, just shapes and compositions reminiscent of flowers and what Brookes calls his initial inspiration of “birds falling from the sky,” with hints of Rodin’s muscular sculpture thrown in. The photographer says that his driving instinct was to capture the dancers’ strength as athletes, rather than following the stereotypical ideas of classical ballet as “sensitive” and “ethereal.”


Movies and tv: Grimm

November 12, 2015

(Mostly about the tv show, but with some linguistic digressions.)


left to right: the characters Monroe, Nick, Hank

From Wikipedia:

Grimm is an American police procedural fantasy television drama series. It debuted in the U.S. on NBC on October 28, 2011. The show has been described as “a cop drama—with a twist… a dark and fantastical project about a world in which characters inspired by Grimms’ Fairy Tales exist”, although the stories and characters inspiring the show are also drawn from other sources.

David Giuntoli as Nicholas “Nick” Burkhardt, the eponymous Grimm. Nick is a Homicide detective [in Portland OR], whose Aunt Marie (Kate Burton) tells him that he is descended from a line of hunters, called Grimms, who fight supernatural forces. Even before his abilities manifested, Nick had an exceptional ability to make quick and accurate deductions about the motivations and pasts of individuals, which has now expressed itself as his ability to perceive aspects of the supernatural that nobody else can see.


PUMP! Boys and Trojans

November 9, 2015

(Not much about language here — mostly about men’s bodies and the projection of personas.)

Saturday’s ad from Daily Jocks, which led me to a rich collection of images from the PUMP! underwear firm. Four of them below the fold, and there are also notes.


The lost boy

They crafted his body,
Scupted his abs, his pecs, his
Delts, his quads, pumped up a
Killer package for him, but
Nobody taught him
How to box.


Clean underwear

November 6, 2015

A recent tv commercial ‘Clean Underwear’ for Charmin Ultra Soft toilet paper, featuring the four Charmin bears and their mother, skirts direct mention of feces stains on underwear (colloquially referred to euphemistically as skidmarks), while including a very slightly concrealed allusion to skids. A performance that some viewers found funny-cute and others found offensive. By going to this site, you can access a video of the commercial that loops through the thing again and again, until you shut it off.


On the cellblock, in the dugout, at an ambush

November 5, 2015

(The male body, man-man sex, and roles in sex. You have been warned.)

Yesterday’s Daily Jocks ad brings us some commanding presences:


Dominic in Dugout briefs


Mester in an Alpha harness

Dominic’s in control, and he
Knows what he wants you to
Do; submit to him. Or you can
Serve his brother
Mester; they’re both ready to
Take you.

We’re in the CellBlock 13 world of high masculinity, doms and subs, masters and slaves, and sexual fetishes.


Breasts and bras

November 3, 2015

In the November Harper’s Magazine, a fine piece by Sallie Tisdale, “Miracles and Wonders: One woman’s search for a perfect bra”, touching on almost everything bra-related. Here I’ll look at four things: variation in breasts; bras compared to jockstraps; the aura of sex that suffuses the world of bras; and Tisdale’s wardobe of bras. Along the way: analogies between female breasts and male genitals, and in line with that, analogies between bras and male underwear containing the genitals (briefs, jockstraps, etc.).

Illustration in Harper’s by Katherine Streeter:



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