This recent tv ad for GEICO entertained me enormously:
A description, from the iSpot.tv site:
At a golf tournament, a golfer prepares to make a shot over the water. Just before he goes to swing, a kraken emerges from the water and grabs the golfer and his caddy, swinging them around with its tentacles. While all this is happening, the golf commentators continue quietly narrating the event. When you’re a golf commentator, you whisper — It’s what you do. If you want to save 15 percent or more on car insurance, you switch to GEICO.
Now, some notes: on the Kraken, and on GEICO and the”It’s What You Do” ads.