-ify again

Last installment, on bossification, here. Now, a double-header, with Shoreditchification and hipsterfication (plus simple verbing of Shoreditch). From the Telegraph, Alex Proud on 1/13/14, “Why this ‘Shoreditchification’ of London must stop:┬áThe relentless hipsterfication of run-down urban areas leaves a bad taste in Alex Proud’s mouth”. From the piece:

But bear with me here. What I hate more than Shoreditch itself is the idea of Shoreditch and the way that so many of London’s neighbourhoods have been Shoreditched, are being Shoreditched or will be Shoreditched.

… Shoreditch is just a metonym for all those unlucky pieces of real estate that have had the hipster formula applied to them. The real problem is hipsters themselves.

On Shoreditch, from Wikipedia:

Shoreditch is a district in the East End of London, within the London Borough of Hackney, in England. It is a built-up part of the inner city immediately to the north of the City of London, located 2.5 miles (4.0 km) east-northeast of Charing Cross.

Now, this East Ender district is being gentrified, to the horror of observers like Proud.

2 Responses to “-ify again”

  1. eric zwicky Says:

    “hipstify” flows better.

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